Across multiple settings, digital signage plays different roles. While the technology itself may be similar, the way signage is used changes significantly. This variation is not accidental. Audience behaviour, physical layout, and daily routines shape effectiveness over time. Recognising contextual influence supports better design decisions. Digital signage is most effective https://andrewdisplaynotes.therainblog.com/38253338/understanding-the-shift-from-print-to-digital