How has Ather Power’s emphasis on product innovation contributed to its achievements in marketing electric motor vehicles in India? Amul’s ability to join with buyers by a particular brand name personality, emphasizes the strength of humor and relatability in advertising. This case study highlights how reliable branding, cultural relevance, https://hbrcasestudyanalysis37692.jaiblogs.com/60618513/about-mba-case-study-help